We began 2025 with a special Three Kings Day celebration through Sonrisas de Reyes, a joint initiative by EXE and Hermosillo that brought together our community, collaborators, and allies with a shared purpose: to bring joy and hope to children in vulnerable situations through the donation of toys.
With the enthusiasm and active participation of 1,300 collaborators, this campaign focused on promoting fundamental values such as unity, commitment, and social responsibility. Beyond inspiring generosity, Sonrisas de Reyes strengthened community bonds and left a positive impact, establishing itself as an annual legacy of solidarity and hope.
An Event to Remember
The initiative kicked off in December with an internal campaign targeting all members of Grupo Hermosillo and Exe Inmobiliaria, supported by advertising efforts on social media and digital displays across Mexicali. Donations culminated on Saturday, January 4th, at Plaza Nuevo Mexicali during a family-friendly event full of magic and festive spirit.
The day included an exciting Three Kings Show, the traditional rosca de reyes accompanied by hot chocolate and a gift raffle generously sponsored by EXE’s contractors.
Over 60 attendees enjoyed an unforgettable day reaffirming our commitment to the community and family unity.
Over 1,500 Toys Donated: The Magic of the Three Kings
January 5th marked the beginning of gift deliveries to 19 foundations in Mexicali, Baja California, successfully reaching our goal of donating over 1,500 toys. Each gift carried the magic of the Three Kings and the warmth of a gesture that inspires and transforms.
Thank You for Being Part of This Transformation
We sincerely thank everyone who made Sonrisas de Reyes possible. Your generosity and commitment showed that we can create a more caring and hopeful world together. This celebration is just the beginning of what we can achieve together.
